Why We Created invisaWear - Our Founder Rajia's Story
invisaWear creates safety devices that are disguised as everyday accessories. They look like necklaces, bracelets, keychains, fitness bands, and even scrunchies. They each have a button hidden on the back-side. If you double press the button, it instantly texts five pre-selected emergency contacts to let them know you need help, it shares your location, and it can also optionally contact 9-1-1.
I never meant to start a company, it all started by complete accident after a scary situation I had...
It seemed like a normal Thursday evening. I was at an awards ceremony with a few friends and classmates and before I knew it, it was around 9 pm. Tired from working all day I decided it was time for me to head home. I thought about asking a friend to walk with me to my car, but I was parked less than a block away and we were in an area that seemed fairly safe. Not wanting to bother anyone, I decided I’d be fine walking alone back to my car. I told myself that I was just being paranoid because I watch the news and 20/20 way too much… I was wrong.
As I was about half-way between my car and the event, a car full of guys drove by. One of them rolled down the window and yelled an inappropriate comment. Disgusted, I rolled my eyes and continued walking. That’s when the car stopped and one of the guys started to get out. My phone was with me but during a situation like that there, unfortunately, isn’t enough time to unlock it, let alone dial 9-1-1 or call someone close by. I ran to the car as fast as I could, locked my doors, and drove away as quickly as possible. Although I was safe, I couldn’t help thinking about all the other women who sadly can’t say the same. In that moment I promised myself that I was going to do everything in my power to make sure no woman (or man) ever feels as helpless as I did that night.
I decided to search for a more discreet safety device but all I could find were big, ugly panic buttons – similar to the ones that my 80-year-old grandmother refuses to wear. It made no sense to me why no other company had thought about creating safety devices that look visually appealing and that’s exactly why I decided to create invisaWear.
We’ve since been featured on Good Morning America, ABC News, CBS, WBZ, and more! We made national headlines for saving a young woman’s life during a scary car accident, we’ve helped a Realtor call for help when she was almost attacked, and we’ve had many more success stories!
We were thrilled to create a custom charm to honor Beverly Carter’s memory and to help keep more Realtors safe. The Beverly Carter charm is offered in silver on an expandable bracelet and as a necklace in Rose Gold. A portion of all proceeds goes directly back to the Beverly Carter Foundation to help educate Realtors on how to stay safe!