JEWELRY BY INVISAWEAR TO LAUNCH ON QVC®
JEWELRY BY INVISAWEAR TO LAUNCH ON QVC
invisaWear Joins the 90+ Brands Discovered Through The Big Find Product Search
LOWELL, Mass. – June 22, 2021 – invisaWear won judges over during QVC® and HSN’s® The Big Find® product search and is scheduled to appear on QVC® on June 22. Through the second annual international search, which kicked off in July 2020, QVC® and HSN® discovered some of the most unique and innovative products in apparel, jewelry, accessories, footwear, beauty, and new categories for this year including home décor, home innovations, electronics and culinary including food. Now, these brands will introduce their products to an audience of millions across QVC® and HSN’s® multiple platforms.
“It is a supreme honor and dream-come-true to be featured on QVC®,” says Rajia Abdelaziz, Co-Founder and CEO of invisaWear. “The Big Find chose only the most innovative and groundbreaking products, and invisaWear is thrilled to be among this prestigious group.”
invisaWear’s beautiful necklaces, bracelets, keychains, and hair scrunchies are designed so that when double-pressed, they send a text message to up to five pre-selected emergency contacts; the text notifies the emergency contacts that the user is requesting help and contains a link to the user’s location. The jewelry and bands also offer an optional contact 9-1-1 feature. In addition, invisaWear’s wearable personal items are powered by ADT, a leading provider of safety solutions. . On QVC®, invisaWear will feature showcase and sell both their necklace and keychain in silvertone, goldtone, and gunmetal color choices.
QVC® and HSN® form one of the world’s largest video commerce platforms, reaching more than 90 million homes in the U.S. (218 million worldwide) via broadcast channels and millions more via streaming, web, mobile, and social platforms. As the pioneers of video storytelling, QVC® and HSN® offer vendors the platforms and tools to build relationships with an engaged community of digitally savvy shoppers. The Big Find builds on QVC® and HSN’s® foundation of launching and fostering the growth of some of today’s most successful brands through the power of live video storytelling, discovery-driven shopping experiences, and loyal customer community-building.
“The Big Find offers entrepreneurs a platform to share their stories and bring their products to life,” said Mary Campbell, Chief Merchandising Officer, Qurate Retail Group, and Chief Commerce Officer, QVC® US. “We were amazed and inspired by all of the unique and innovative brands we had the privilege of meeting with during our product search and now we are excited to start introducing them to our customers across all of our platforms. We are committed to always bringing our customers new discoveries and a differentiated product assortment.”
invisaWear creates safety devices that are disguised as everyday accessories. They look like necklaces, bracelets, keychains, fitness bands, and even hair scrunchies but they all have a button hidden on the back. When double-pressed, invisaWear products send a text message to up-to five pre-selected emergency contacts; the text notifies the emergency contacts that the user is requesting help and contains a link to the user’s location. The jewelry also offers an optional contact 9-1-1 feature. Rajia Abdelaziz, Co-Founder and CEO of invisaWear, started the company after a scary incident when a car full of men followed her and started yelling inappropriate comments. Luckily, Rajia was able to run and get in her car, unharmed; the harrowing experience inspired her to create fashion jewelry that doubles as a safety device. To learn more, please visit https://www.invisawear.com.
About QVC® and HSN®
QVC® delivers the joy of discovery through the power of relationships. Every day, QVC® engages millions of shoppers in a journey of discovery through an ever-changing collection of familiar brands and fresh new products, from home and fashion to beauty, electronics, and jewelry. Along the way, QVC® connects shoppers to interesting personalities, engaging stories, and award-winning customer service. Based in West Chester, Pa., and founded in 1986, QVC® has retail operations in the U.S., the U.K., Germany, Japan, Italy, and through a joint venture in China. Worldwide, QVC® engages shoppers on 13 broadcast networks reaching approximately 380 million homes and on multiple websites, mobile apps, and social pages. To learn more, visit corporate.qvc.com, follow @QVC on Facebook, Instagram, or Twitter, or follow QVC® on Pinterest, YouTube, or LinkedIn.
HSN® delivers the thrill of discovery through inspiring her passions. HSN® is a leading interactive and lifestyle retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN® incorporates entertainment, personalities, and industry experts to provide an entirely unique shopping experience. At HSN®, customers find exceptional selections in health and beauty, jewelry, home/lifestyle, fashion/accessories, and electronics. HSN® engages customers on two broadcast networks reaching approximately 92 million homes, and on a website, mobile apps, and social pages. HSN® was founded over 40 years ago as the first shopping network and is based in St. Petersburg, Fla. To learn more, visit corporate.hsn.com, follow @HSN on Facebook, Instagram, or Twitter, or follow HSN® on Pinterest, YouTube, or LinkedIn.
Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB) includes QVC®, HSN®, Zulily® and the Cornerstone brands (collectively, “Qurate Retail GroupSM”), as well as other minority interests and green energy investments. Qurate Retail Group believes in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores. In addition to being a world leader in video commerce, Qurate Retail Group is among the top 10 ecommerce retailers in North America (according to Digital Commerce 360) and is a leader in mobile commerce and social commerce. For more information, visit www.qurateretailgroup.com, follow @QurateRetailGrp on Facebook, Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn.