Innovative jewelry maker enables live calling with ADT to help people in distress

 LOWELL, Mass. – November 8, 2021 – invisaWear, the company that creates smart jewelry that instantly sends your location to emergency dispatchers and loved ones during an emergency, is launching live video calling within their products. By pressing an invisaWear jewelry piece, women and men can instantly alert their loved ones and 9-1-1 that they need help. Now users can have an ADT agent virtually by their side via video. The agent will send help if needed and provide the video as evidence to authorities if requested. The new feature, which is part of invisaWear’s premium package powered by ADT, will be available starting on November 8th.  

November 09, 2021 by McKayla Torres
Putting the "Treat" in "Trick-or-Treat"! 👻

Putting the "Treat" in "Trick-or-Treat"! 👻

This Halloween put the “treat” in “trick-or-treat” by baking Graveyard Brownies! The recipe is super simple and frighteningly tasty! Snag the ingredients below and follow the simple steps to get started.
October 29, 2021 by McKayla Torres
Halloween Safety Tips!

Halloween Safety Tips!

Halloween is coming up and is one of the most exciting times of the year where for one night, you get to dress up as anyone or anything you’d like. Halloween is typically thought of as a fun night with “tricks and treats” but we want to remind you that safety should always be a priority.

Here are some safety tips to ensure the night is enjoyable and most importantly safe for everyone!

October 21, 2021 by McKayla Torres
Fall Favorites: 12 Things to do this Fall!

Fall Favorites: 12 Things to do this Fall!

It’s that time of year again! The leaves are changing, the air is beginning to feel chilly, Halloween Décor is going up, and the smell of pumpkin spice is everywhere. It’s Fall! 

We’ll certainly miss the warmer, summer weather, cookouts, and pool parties but no need to fret! There is an abundance of activities to participate in this season! 

We’ve curated a fun-filled list for you to enjoy with your family and friends. Check them out below!

October 01, 2021 by McKayla Torres
invisaWear Partners with NightCap!

invisaWear Partners with NightCap!

We're excited to partner with NightCap to bring you cup cover scrunchies that allow you to protect yourself! NightCap creates drink spiking prevention scrunchies that have a pocket where the cup cover is tucked inside for easy access. This drink spiking prevention scrunchie is reusable, wearable, functional, and stylish!
September 27, 2021 by McKayla Torres
Top 9 Realtor Safety Tips

Top 9 Realtor Safety Tips

We often don't consider real estate work to be dangerous, however, agents typically work alone showing properties to people they don't know. Safety is top priority and non-negotiable!

Beverly Carter was a real estate broker who was kidnapped and murdered after being perceived to be a "rich broker who worked alone." We want to make sure this never happens to another real estate worker again. 

In honor of Realtor Safety Month, we've curated a list of top safety tips for agents. 

September 01, 2021 by McKayla Torres

Back-to-School Safety Tips and Essentials!

Back-to-School Safety Tips and Essentials! - invisaWear®

Nearly 20 million students will head off to college this fall and many may not be aware of the danger they could face if they are not prepared. Although campus safety is always a priority of any college, students need to be proactive when it comes to their own safety on and off campus.

Here are a few tips and essentials for staying safe when heading back to college this fall:

invisaWear® donates $5K to Strong City!

invisaWear® donates $5K to Strong City!

We're thrilled to announce that we're donating $5K to Strong City to help stop sexual assaults from happening! We were honored to be featured on the Rachael Ray Show where she announced our donation to Strong City, a network of citizens who work to improve our cities one project at a time. With our donation, we're hoping to help stop even one sexual assault from happening.

Peter Gold, who was a medical student at Tulane back in 2015, started Strong City after witnessing a woman being assaulted down the street by a man. Without hesitation, Peter got out of his vehicle to help the woman and to his surprise was shot in the abdomen. The entire incident, caught on surveillance, could have had a different outcome after it was discovered that the gunman's weapon failed to fire twice.
After the chilling, near-death experience, Peter asked himself, “What happened in this man’s life to act so violently?” and from that, he created his 501c3 non-profit, “Strong City” which is dedicated to educating at-risk and underprivileged youth from ever getting to that point—through education, project-based giving, gun violence research, and citizen support.
Strong City Partners with organizations like YEP (Youth Empowerment Project) to help them serve their youth community by offering things such as mentorship programs.
This donation is so near and dear to our hearts because just a few years ago invisaWear received a check from a non-profit organization called EforAll that was in the same amount to start invisaWear. We'll never forget how grateful we were for that donation and how that first $5k helped us create prototypes that led us to raise investor funding. We're so fortunate that we're now in a position to give back to a foundation that works tirelessly to put an end to sexual assault from the roots up! 
The Sad Facts:

-> Every 68 seconds an American is sexually assaulted. 
-> Sadly, 1 out of every 6 American women has been the victim of an attempted or completed rape in her lifetime. 

These statistic are highly unacceptable, and it needs to change. This is exactly the reason we created invisaWear to help accelerate obtaining assistance during an emergency. 
We recognize that this is not enough, and that we need to do more to help prevent these attacks from happening in the first place. We are committed to a diverse approach to tackle these complex issues by donating to non-
profit organizations like Strong City that help support this goal. 
Click the link to learn more about Strong City:  
July 07, 2021 by Nate Nead



invisaWear Joins the 90+ Brands Discovered Through The Big Find Product Search 

LOWELL, Mass. – June 22, 2021 – invisaWear won judges over during QVC® and HSN’s® The Big Find® product search and is scheduled to appear on QVC® on June 22. Through the second annual international search, which kicked off in July 2020, QVC® and HSN® discovered some of the most unique and innovative products in apparel, jewelry, accessories, footwear, beauty, and new categories for this year including home décor, home innovations, electronics and culinary including food. Now, these brands will introduce their products to an audience of millions across QVC® and HSN’s® multiple platforms. 

“It is a supreme honor and dream-come-true to be featured on QVC®,” says Rajia Abdelaziz, Co-Founder and CEO of invisaWear. “The Big Find chose only the most innovative and groundbreaking products, and invisaWear is thrilled to be among this prestigious group.”

invisaWear’s beautiful necklaces, bracelets, keychains, and hair scrunchies are designed so that when double-pressed, they send a text message to up to five pre-selected emergency contacts; the text notifies the emergency contacts that the user is requesting help and contains a link to the user’s location. The jewelry and bands also offer an optional contact 9-1-1 feature. In addition, invisaWear’s wearable personal items are powered by ADT, a leading provider of safety solutions. . On QVC®, invisaWear will feature showcase and sell both their necklace and keychain in silvertone, goldtone, and gunmetal color choices.

QVC® and HSN® form one of the world’s largest video commerce platforms, reaching more than 90 million homes in the U.S. (218 million worldwide) via broadcast channels and millions more via streaming, web, mobile, and social platforms. As the pioneers of video storytelling, QVC® and HSN® offer vendors the platforms and tools to build relationships with an engaged community of digitally savvy shoppers. The Big Find builds on QVC® and HSN’s® foundation of launching and fostering the growth of some of today’s most successful brands through the power of live video storytelling, discovery-driven shopping experiences, and loyal customer community-building. 

“The Big Find offers entrepreneurs a platform to share their stories and bring their products to life,” said Mary Campbell, Chief Merchandising Officer, Qurate Retail Group, and Chief Commerce Officer, QVC® US. “We were amazed and inspired by all of the unique and innovative brands we had the privilege of meeting with during our product search and now we are excited to start introducing them to our customers across all of our platforms. We are committed to always bringing our customers new discoveries and a differentiated product assortment.”  

For additional information on invisaWear or Rajia Abdelaziz, please visit To learn more about The Big Find and future opportunities, visit and


About invisaWear
invisaWear creates safety devices that are disguised as everyday accessories. They look like necklaces, bracelets, keychains, fitness bands, and even hair scrunchies but they all have a button hidden on the back. When double-pressed, invisaWear products send a text message to up-to five pre-selected emergency contacts; the text notifies the emergency contacts that the user is requesting help and contains a link to the user’s location. The jewelry also offers an optional contact 9-1-1 feature. Rajia Abdelaziz, Co-Founder and CEO of invisaWear, started the company after a scary incident when a car full of men followed her and started yelling inappropriate comments. Luckily, Rajia was able to run and get in her car, unharmed; the harrowing experience inspired her to create fashion jewelry that doubles as a safety device. To learn more, please visit

About QVC® and HSN®

QVC® delivers the joy of discovery through the power of relationships. Every day, QVC® engages millions of shoppers in a journey of discovery through an ever-changing collection of familiar brands and fresh new products, from home and fashion to beauty, electronics, and jewelry. Along the way, QVC® connects shoppers to interesting personalities, engaging stories, and award-winning customer service. Based in West Chester, Pa., and founded in 1986, QVC® has retail operations in the U.S., the U.K., Germany, Japan, Italy, and through a joint venture in China. Worldwide, QVC® engages shoppers on 13 broadcast networks reaching approximately 380 million homes and on multiple websites, mobile apps, and social pages. To learn more, visit, follow @QVC on Facebook, Instagram, or Twitter, or follow QVC® on Pinterest, YouTube, or LinkedIn

HSN® delivers the thrill of discovery through inspiring her passions. HSN® is a leading interactive and lifestyle retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN® incorporates entertainment, personalities, and industry experts to provide an entirely unique shopping experience. At HSN®, customers find exceptional selections in health and beauty, jewelry, home/lifestyle, fashion/accessories, and electronics. HSN® engages customers on two broadcast networks reaching approximately 92 million homes, and on a website, mobile apps, and social pages. HSN® was founded over 40 years ago as the first shopping network and is based in St. Petersburg, Fla. To learn more, visit, follow @HSN on Facebook, Instagram, or Twitter, or follow HSN® on Pinterest, YouTube, or LinkedIn

Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB) includes QVC®, HSN®, Zulily® and the Cornerstone brands (collectively, “Qurate Retail GroupSM”), as well as other minority interests and green energy investments. Qurate Retail Group believes in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores. In addition to being a world leader in video commerce, Qurate Retail Group is among the top 10 ecommerce retailers in North America (according to Digital Commerce 360) and is a leader in mobile commerce and social commerce. For more information, visit, follow @QurateRetailGrp on Facebook, Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn.
June 22, 2021 by Nate Nead

Racism is a Virus. #StopAsianHate


Our founder has experienced racism first-hand countless times throughout her life. As a young, middle-eastern girl growing up in America, Rajia has lived through random acts of horrible, unprovoked racial discrimination. Being told, “go back to your country,” and called a “terrorist” from random strangers are just some of the heinous examples to name a few.

May 03, 2021 by Kim Morales
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